Our Mission

We are designing and manufacturing high-quality activewear for sizes 16 to 26. We believe exercise is empowering, and should be inclusive.  Anyone who gets out there deserves to be supported, their efforts and achievements celebrated. We want to challenge the negative stereotypes of who is “allowed” to exercise, and who gets to feel great doing it, by creating a range of activewear that everyone will be proud to wear.

In our experience, exercise can make you feel amazing: strong, powerful, and equal to everyone else out there busting their arses off. But all too often we’re intimidated by “exclusive” activewear brands, who seem to cater only for a certain body shape.

We’re different. We’re real people. We are making the clothing that we want to wear: high-quality, great designs, and in a range of sizes and cuts to fit as many bodies as we can manage.

" Exercise is empowering, and should be inclusive. We want to challenge the negative stereotypes of who is “allowed” to exercise, and who gets to look and feel great doing it. "
Join The Revolution!

Progress So Far

Business Plan
Design
Pattern Making
Sourcing
Sampling
Cutting
Manufacturing
Production

Blog

The items, and some rework

The items, and some rework

January 29, 2017
Okay, it’s been a while since my last update. While things have been a bit quiet over the Christmas festive period, I wanted everyone to know that we’re still moving ahead.…
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Fundraising for photography

Fundraising for photography

October 3, 2016
The range is coming together, and we expect to start “sampling” (that is, creating one-off samples of each garment) in the next two weeks. This means I’m looking into photography and…
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Exercise isn’t exclusive, Lorna Jane

Exercise isn’t exclusive, Lorna Jane

September 24, 2016
Thank you, Lorna Jane, for perpetuating exercise exclusivity: Activewear queen Lorna Jane Clarkson has no plan to venture into plus size clothing […] Lorna Jane Clarkson says there’s a good reason…
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