Fundraising for photography

Fundraising for photography
The range is coming together, and we expect to start "sampling" (that is, creating one-off samples of each garment) in the next two weeks. This means I'm looking into photography and researching what's required, as we'll get the samples photographed and they need to look damn good. Turns out it's quite a bit! As seems to be "normal", for me at least, I have no idea where to start; luckily, we have an Art Director in the family. A few (long) emails with Sarah has given me ideas, and set expectations…

Exercise isn’t exclusive, Lorna Jane

Exercise isn’t exclusive, Lorna Jane
Thank you, Lorna Jane, for perpetuating exercise exclusivity: Activewear queen Lorna Jane Clarkson has no plan to venture into plus size clothing [...] Lorna Jane Clarkson says there’s a good reason why she doesn’t stock a plus size range in her 200 stores across the globe. "We make the sizes that sell in our stores,” Clarkson told news.com.au. For some, activewear is more for fit people posing on Instagram, and less for actually exercising, for all the health benefits it provides. Lorna Jane Clarkson, and her brand Lorna Jane, seems to…

What am I doing?

What am I doing?
So what the hell am I doing? “Oh I know, I’m going to create my own 'plus size' active wear range!”. (Have I told you how much I hate the term “plus size”? That might be for another post.) In the initial burst of energy this seemed like a fantastic idea — and I still think it is — but there is just one little hurdle: I know nothing about clothing manufacturing. So where do I begin? I’m not one to be dissuaded by the (relatively tiny) issue of a…